1. Colston Loveland Anytime TD
QB note first: Caleb Williams is doubtful. If he sits, Case Keenum starts. Keenum also started Weeks 3 and 5, so the two have played together, but Loveland did not score in either game (4 targets in Week 3, 5 in Week 5). Check the Bears' starter before you bet this one.
The model has him at 23.1% against a 35.7% market, and I get why. Loveland is still looking for his first touchdown of the season, and his volume has been all over the place: 2, 3, 4, 9, and 5 targets. He has had a red-zone look in 4 of 5 games, though, and last season he scored in 5 of 16, 6 touchdowns. This is his first game against Atlanta. Honestly, this one is a he's-due play, and the matchup is why I think this is the week.
Atlanta is handing tight ends volume this year: 8.4 targets a game to the position (it was 6.0 last year) and 11 red-zone targets, 2nd most in the league. The Falcons have only allowed 3 touchdowns to tight ends, but look at how they happened. Pat Freiermuth scored in Week 1 on 5 targets with 2 in the red zone. Darren Waller scored twice in Week 2 on 3 targets, 2 of them in the red zone. Both cashed on 2 red-zone looks, and that is the exact trigger I watch for Loveland: when he gets 5 or more targets with 2 or more in the red zone, he has scored in 3 of 5 games since he came into the league. It is not automatic. Mark Andrews saw 3 red-zone targets in Week 5 and did not score.
Alignment is the last piece. Atlanta has allowed 4 touchdowns to players lined up wide, 2 from the slot, and 2 inline this year. Loveland lines up everywhere (29% wide, 35% slot, 34% inline), and last year he scored from all three: 1 wide, 2 from the slot, and 3 inline. There is no spot the Falcons can hide him. The risks are the quarterback and the fact that he has not broken through yet. Smallest bet on this card.
